Looking for ways to boost your eCommerce sales and revenue? Experimenting with random conversion tips and advice from around the web may not work for you. Every site is different, and to truly boost your conversions you need to study your conversion funnel for leaks and fix them.

In this article, we’ll walk you through how to attract more shoppers to your eCommerce conversion funnel, and how to optimize your conversion funnel to increase sales.

What Is a Conversion Funnel and Why Is It Important?

A conversion funnel is a model that lets you visualize where your prospects are in the process of making a buying decision. With a conversion funnel, you can better address the needs of your site visitors and ultimately convert them into loyal customers.

95% of your first-time visitors are not ready to purchase from your store right away. That means before you can sell your products to new prospects you need to connect with them, anticipate their needs and convince them to buy your product.