How to Track AdSense in Google Analytics to Optimize Your Revenue

Want to track the performance of your ads and optimize them for maximum revenue? AdsenseTop gives you a clear understanding of your AdSense data at a glance, so you can optimize them to earn more money. In this article, we’ll show you how to track AdSense in Google Analytics.

Why Should You Track Your Banner Ads?

Using AdSense is one of the easiest ways to make money online. But there’s always room to improve the way you display ads to boost your earnings.

Tracking the performance of your banner ads gives you lots of detailed insights of your ads. With MonsterInsights ads tracking, you can…

Track click-through rates: You can see how many clicks each banner ad is receiving.
Identify the most effective placements: In order to maximize profit, you should place your ads where your visitors pay more attention to. Unless you track your ads’ performance, you can’t figure out the placements that attract more clicks.
Discover which ads your audiences are ignoring: Removing low performing ads can improve your audience’s engagement. In addition, it also helps you to improve the click-through rate of your other ads.

Maximizing Your AdSense Revenue

Once you get enough AdSense tracking data in Google Analytics, you can optimize your ads to boost your AdSense revenue. Below are a few ideas that might help you.

1. Test different ad placements

When testing with different placements, think like a user. Place your ads near the content that your site visitors are interested in. This way, you can boost clicks, in turn increasing your advertising revenue.

2. Try different ad styles

Your ads’ style and size can mean the difference between ads your visitors will notice and click, and ads they’ll skip right over. When choosing the right ad styles, your goal should be to make them more visible and decrease ad blindness.

3. Choose the right ad size

When it comes to choosing the ad size, the general rule of thumb is that wider ad sizes tend to outperform their taller counterparts because of their reader-friendliness. You can test with different ad sizes on your preferred ad locations, and choose the right size that performs the best.